Wednesday, July 12, 2023
Art direction and motion design for Fandango's Latin American campaign, produced in Los Angeles in collaboration with the LATAM campaign team in Peru.
I led the art direction and style frame production, developing a bold, playful 3D visual language that reframes the moviegoing experience as something vivid and full of energy. Alongside the frames, I designed the production pipeline and partnered on the storytelling and storyboarding that gave the campaign its narrative backbone.
Working closely with the marketing team, I helped align the creative direction with brand strategy by keeping every frame true to Fandango's identity while resonating with Latin American audiences.











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